I’ve Built a Service to Improve Business to Customer Communication

Talk to your customers as individuals

Talk to customers as individuals — and they will listen

In this Article, I will Tell You:

• What OKZest is
• How personalised messaging results in higher customer engagement
• We’re not the first — and that’s okay
• The OKZest team
• Give it a try

An image with personalised text

What is OKZest?

OKZest is a web-based service that enables text to be added to images.

The images are generated and downloaded by the user on demand, which means that the text can be personalised for each recipient and sourced from live or static data.

The images can be used in any medium where images can be called via HTML including:

• Certificates
• Chatbots
• Emails
• Newsletters
• Social Media Direct Messages (including X/LinkedIn and Facebook)
• Websites

Personalised Images Improve Customer Communication

Images are Viewed First

Most communication that companies send to customers is generic. This feels cold, detached, impersonal and irrelevant.

Communication should be personalised, engaging, warm and useful.

People are naturally drawn to images, then headings, then paragraphs — with a declining level of interest at each stage. Therefore, including personalised text into images results in higher attention and engagement.

Personalisation Increases Engagement

Content that is tailored for each recipient stands to achieve a higher change of engagement because it’s relevant. The more relevant/useful/desirable it is, the higher the engagement will be.

Engagement is an action such as following a link to a website, entering a competition, printing a voucher for free ice-cream, etc. In most cases, engagement can be tracked.

Text can be from Static or Real-Time Sources

Because the images are generated as the user requests them, the text can be derived from static or live sources.

Static data could include:

• Customer data (name, age, location, etc.)
• Purchase history, abandoned shopping cart items or browsing habits (e.g. recently looked at red shoes)
• Company information
• Course information (title, description, requirements)
• Event information
• Planned discounts and promotions
• Vehicle data (make, model, registration)
• QR codes

Live data could include:

• Alerts sent by technical systems or business processes
• Current news
• Current football score
• Product pricing (live pricing including auctions)
• Product stock availability
• Weather

The text could be sourced from:

• APIs
• Customer Relationship Managment (CRM) solutions
• Databases
• Email Service Providers
• Website browsing data (e.g. IP address, cookies and other technical information)

We’re Not the First — and that’s Okay

We’re not the first company to offer this functionality. Others include

• lemlist
• NiftyImages
• Hyperise
• Nexweave
• BannerBear
• DynaPictures
• Sales.Rocks
• Personalize
• PicSnippets
• Zembula

We Built OKZest to Stand Out from the Crowd

When doing market research and hand-on testing of established providers, we identified some common traits:

• The tools are difficult to use and the workflow to share images is confusing
• Many of the tools have bugs (layout, positioning and rendering)
• Generation and download of images to the user is slow
• Pricing is hard to understand and does not scale affordably with usage
• The number of generated images available is limited or behind a hidden paywall
• The free trial is very limited
• No money back option if customers decide the product isn’t for them

We knew we could create a service that addresses all these points — and we have.

Our focus now is to gain brand awareness, to grow our customer base and increase revenue. We will re-invest the revenue into marketing and design (hiring a digital marketing agency). At the same time, we will improve and grow our product line-up.

Earn 25% commission with OKZest

Earn 25% Commission with OKZest

Help market OKZest and we’ll give you 25% of the monthly payment that we receive for each customer you refer, for the first 2 years that they remain a customer.

That’s up to $2,874 per customer!

Become an affiliate!

This is me! The [name] would be replaced by the recipient’s name when they view the image

The Team behind OKZest

I co-founded OKZest with my brother Kevin.

I’m an SAP consultant (see my career overview), having worked as an SAP BASIS Administrator, Team Lead and Technical Architect since 1999. I am SAP and AWS certified. Plus, I have created several personal and professional websites (see my article on how to create a website).

Kevin is a C# .net developer. He has worked in this field for over 20 years for multiple clients in multiple industries. He has created front-end and back-end solutions, with experience in Azure.

Between us we have the skills to design, develop and scale a website in a cloud environment. We have created some websites together in the past — it’s great working on projects together.

It’s easy to create personalised images with OKZest

Give it a Try!

We’ve made the Barrier to Entry Extremely Low, with:

• A free plan that provides you with an allowance of 2,500 generated images every month, for life
• 60 day money-back guarantee on all paid plans, so you can try them risk-free

To Generate Personalised Images

1. Register for a free account
2. Set a canvas size
3. Upload a background image or set a background colour
4. Add static text
5. Add dynamic text (using merge tags)
6. Preview the image (enter dynamic text to see the live result)
7. Copy the share code (1 line of HTML)
8. Include the image in emails (via an Email Service Provider). chat bots, websites, or any other medium that can call a web-based image

A walkthrough of how to create a personalised image on OKZest and embed them in emails via Mailchimp

Want More?

If you liked this, you might also like my Essential Guide to Creating a Website Landing Page.

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